The first 1.5 seconds determine whether viewers stay or swipe. Hooks should create an information gap, promise a specific outcome, or challenge a common assumption—without delaying the payoff.
Patterns that perform
Contrarian openers (“Stop boosting posts if…”) work when you immediately substantiate the claim. Numbered lists (“3 fixes for…”) set clear expectations. Native text overlays improve comprehension on silent autoplay.
Film vertical-first with captions burned in or reliably styled—accessibility and watch-time both improve.
Testing cadence
Run hook variants against the same body content before rewriting entire scripts. Track hold rate at 3s and completion rate, not only likes.
Repurpose winning hooks across platforms, but adjust pacing—LinkedIn audiences tolerate slightly longer context before the reveal.
Put these ideas into action
Book a consultation with Tzi Yi Holdingsand we'll tailor a roadmap for your goals.